Top 10 Benefits of Using RFID at Events
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The benefits of RFID for events are wide-ranging for both organizers and their attendees. Here are 10 of the most exciting things you can do with RFID at your event.
Chances are, you've heard the buzz about event RFID. Wireless event technology has become standard at top music festivals, with fans proudly wearing their RFID wristbands like badges of honor year-round.
But RFID is no longer just for the big music festivals. From cashless food and drink festivals to competitions using RFID badges, this technology can be used at all types of events to delight attendees with shorter lines and interactive experiences.
The benefits of RFID for events are wide-ranging for both organizers and their attendees. Fans will have the option to link their email, social media profiles and even wallets to their RFID wristbands or badges prior to the event to engage in new ways on the day. In addition to simplifying the entry and queuing process at events, RFID enables fans to connect with you, your sponsors, and each other in new ways. Here are 10 of the most exciting things you can do with RFID at your event:
1. Get Attendees on Board Quickly
No one likes to wait in line. One of the great benefits of RFID is that it can significantly speed up event admission. When the SnowGlobe Music Festival switched to RFID, they were able to scan more than 20 people per minute at each gate. Each scanner can test more than 1,200 people per hour.
Using RFID, attendees can enter simply by waving their wristband or badge over the sensor. No more digging through your wallet to find tickets or wrestling with RFID readers dealing with wet or wrinkled barcodes. The technology can seamlessly handle re-entry for multi-day events or provide easy access to multiple areas at an event, such as VIP areas.
It also makes life easier for your security team, who no longer need to be trained to operate and interpret scanning devices. Instead, the RFID device simply lights up green ("start") or red ("stop") while scanning. This reduces human error in ticket scanning and helps reduce the staff required at the gate.
2. Improve Your Campaigns with Real-time Insights
RFID gives you immediate visibility into how foot traffic moves through your event. For multi-day events, this means you can use the RFID data from the first day to change gate layouts or add extra lanes. This data can help organizers understand where to place kiosks, restrooms, and sponsor booths to eliminate bottlenecks at an event - or to identify the most popular performers or speakers.
3. Eliminate Fraud
Unlike traditional, print-at-home tickets, RFID chips have a unique identifier, making them nearly impossible to duplicate - making counterfeit tickets a thing of the past. If attendees lose their tickets, you can help them out without worrying about copies. Since tickets are tied to a personal ID, you can immediately deactivate a lost wristband or badge and issue a new one.
Forget about the long lines at ATMs and the fans pulling out their wallets again and again. Now they can pay for food, drink or merchandise with just a flick of the wrist. Attendees can add their payment information to their RFID tags before the event, making purchasing easier than ever. Since guests don't need to carry cash or drink tickets in their pockets, they can stop worrying about loss or theft and focus on enjoying your event.
5. Strengthen Connections With Sponsors
RFID creates new ways for sponsors to engage their attendees in a fun, interactive experiences. Using RFID wristbands, attendees can enter sweepstakes, enter contests, or "vote" in polls, all with a tap of their wrist or by showing their badge. This also allows the originator to collect data without intrusiveness. What's the best news for your sponsor? It is easier than ever for them to track traffic to their booth and measure return on investment.
6. Improve Attendee Engagement On-Site
Once attendees receive their RFID badges or wristbands, there are a number of ways to participate in the live event. One of the most popular is the RFID-enabled photo booth. With just a tap of a wristband or badge at a photo booth, attendees can automatically email a photo to themselves. This option is especially popular with sponsor activations as a way to attract attendees and collect their contact information for lead generation.
7. Expand VIP Experience
You may wish to provide VIPs with a better customer service experience. RFID enables you to address any customer service requests they have in the field. Using handheld devices, your employees can instantly find and replace RFID wristbands should there be a problem with a VIP.
RFID also opens new doors to increased revenue by offering on-site VIP upgrades. In the future, you could use RFID to allow general admission attendees to instantly upgrade their access level to VIP areas. That means happier attendees and more revenue.
8. Simplify Box Office and Check-in Process
No attendee wants to stand in line for hours to claim their badge or wristband. With Premium Fulfillment, badges or wristbands can be delivered directly to your attendees' homes. When attendees receive their packages weeks before the event, you'll see the excitement on social media, not box office complaints.
For events with lots of last-minute sales, organizers can speed up execution by assigning attendees RFID badges and wristbands when they arrive on-site. Instead of searching for pre-assigned badges or wristbands for each attendee, staff can use the mobile app to assign RFIDs on the spot - eliminating staff confusion and getting attendees in faster.
9. Impress Your Attendees
There's no denying one of RFID's biggest attractions: It ups the cool factor of your event. When fans receive RFID wristbands or badges in the mail, your event can start to become a social media sensation. After the event, many loved to wear the RFID wristbands for months to remember the great experience. If you get creative with your design, you can generate loyalty among existing attendees - and spread serious FOMO to everyone else.
10. Get to Know Your Audience on a Whole New Level
Since attendees often buy tickets in bulk or register as a group, you'll likely only collect data on ticket buyers. This prevents you from really knowing who your attendees are. With RFID wristbands, all individuals are encouraged to register their wristbands, even if someone else purchased their tickets. This means more email addresses to use when marketing future events, and more information that can be used to prove value to sponsors.
Combined with insights into where each fan is going and on-site engagement, RFID enables organizers to make every year bigger and better. If you want to customize RFID equipment, welcome to contact us.
Yanzeo provides professional RFID and barcode solutions. As a technology-based enterprise serving various fields around the world, Yanzeo has always been guided by smart technology for many years and has been committed to the research and exploration of barcode and RFID technology. With hundreds of independent technology patents, it is a well-known barcode and RFID equipment manufacturer. Our products are also widely used in government agencies, public security, public utilities and logistics supermarkets, property security, and other fields.